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首页> 外文期刊>International Journal of Business and Management >Assessment of Some Basic Strategies towards Managing COVID-19 Crisis in Micro/Small Sized Businesses
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Assessment of Some Basic Strategies towards Managing COVID-19 Crisis in Micro/Small Sized Businesses

机译：评估在微/小型企业中管理Covid-19危机的一些基本策略

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This research is aimed at finding out if micro/small sized business owners/managers apply business planning processes and how they survived the impact of COVID-19 in Port Harcourt, Nigeria. We interviewed 568 enterprise units covering 11 classes of businesses that represent most of the micro and small-sized businesses. We applied statistical and graphical methods to analyse the data obtained. Businesses adopted creative measures like online advertisement, online marketing and home delivery where possible to remain afloat after the restrictions imposed by government. Some diversified their businesses into other areas where the market is flourishing like selling sanitizers and face masks. We also observed that a good number of these micro-sized business owners/managers do not adopt structured business plans, review the performances of their businesses, have guiding policies and do not understand the importance of having such policies. These are weak links towards sustainable growth of such businesses. Businesses that do not plan and do not know if their businesses are performing well and if they are beginning to make profit from what was invested is groping in the dark and that is not safe places for businesses to be. Based on the findings/discussions/conclusions, it will be needful to embark on further research to identify the specific business skill gaps among micro and small-sized businesses and develop appropriate interventions to bridge such capacity gaps. Finally, we recommended a 9 points model as a tool for micro and small size businesses in assessing and managing crisis.
机译：该研究旨在找出微/小型企业所有者/管理人员应用业务规划流程以及如何在尼日利亚港口哈尔科特港的Covid-19的影响。我们采访了568个企业单位，涵盖了11级业务，代表了大多数微型和小型企业。我们应用了统计和图形方法来分析所获得的数据。企业采用了在线广告，在线营销和家庭交付等创意措施，尽可能在政府施加的限制后仍然漂亮。一些使他们的企业多样化到市场蓬勃发展的其他领域，如卖消毒剂和面部面具。我们还观察到，许多这些微型企业所有者/管理人员不采用结构化的业务计划，审查其业务的表现，有指导政策，并不了解拥有此类政策的重要性。这些是对这些企业可持续增长的薄弱环节。不计划的企业并不知道他们的企业是否正常表现良好，如果他们开始从投资的内容中获利是在黑暗中摸索的，而且对于企业来说是不是安全的。基于调查结果/讨论/结论，需要采取进一步的研究，以确定微小企业之间的具体业务技能，并制定适当的干预措施来弥合这种能力差距。最后，我们推荐了一个9分模型作为微小尺寸企业的工具，用于评估和管理危机。

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