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首页> 外文期刊>Open Journal of Social Sciences >Nature-Based “Satoyama” Tourism Satisfaction Model: An Examination of Motivation as a Mediator in Domestic and International Tourists in Japan
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Nature-Based “Satoyama” Tourism Satisfaction Model: An Examination of Motivation as a Mediator in Domestic and International Tourists in Japan

机译：基于自然的“Satoyama”旅游满意度模型：日本国内外游客中的动机考察

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摘要

This research examines whether the tourists’ culture a ffects their motivation and satisfaction when visiting nature-based tourism (NBT) destinations in Japan. An analysis was conducted in order to examine the mediating effect of motivation on the correlation between tourist group (domestic and international tourists) and their satisfaction from a nature-based tourism experience in Japan. Data from 181 domestic and 177 international tourists was collected via a questionnaire survey in two locations: Kayabuki no Sato in Miyama, and Ogimachi in Shirakawa-go. While domestic travelers are Japanese, international travelers are a varied group from over twenty countries, mostly from the East Asian region. The participants filled a motivation as well as a satisfaction questionnaire and sample was done randomly. Results verify the hypothesis that motivation highly influences the satisfaction from the visit, and it fully mediates the correlation between the tourist group and satisfaction, when Japanese tourists show lower satisfaction and motivation compare d to international tourists. A further analysis of the results highlights the differences in the push factors between the domestic and international tourists, as well as the high number of elder domestic tourists. Proposals for better tourist retention strategies for local authorities and stakeholders were presented based on the findings.
机译：这项研究探讨了游客的文化是否在参观日本的自然旅游（NBT）目的地时，他们的动力和满意度是否有效。进行了分析，以研究动机对旅游集团（国内和国际游客）相关性的调解效应及其日本自然旅游经验的满意度。通过两个地点的调查问卷调查收集了181个国内和177个国际游客的数据：Kayabuki在Miyama的Sato，以及Shirakawa-Go的Ogimachi。虽然国内旅行者是日本人，国际旅行者是来自二十多个国家的各种各样的集团，主要来自东亚地区。参与者填补了一个动机以及满足的问卷和样品随机完成。结果验证了动机高度影响访问的假设，它充分介断了旅游群体与满意度之间的相关性，当时日本游客对国际游客比较D较低的令人满意和动机。对结果的进一步分析凸显了国内和国际游客之间推动因素的差异，以及大量的家庭游客。基于调查结果，提出了用于当地当局和利益攸关方更好的旅游保留战略的建议。

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