It is not just Facebook’s reach that makes it highly useful for clinical study patient recruitment. It’s also the tools that Facebook provides to target the specific people most likely to be interested in your study or who know someone who is. Facebook is the most widely used social network in the world with 2.9 billion active users each month. On top of that, two other platforms in the Facebook family — Instagram and Facebook Messenger — have more than 1.2 billion and 1.3 billion active users each month. You can target all these audiences for recruitment using Facebook ads. The following example shows how to target ads for a hypothetical psoriasis study.
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