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Cultural and creative industries as boost for innovation and sustainable development of companies in cross innovation process

机译：文化和创造性产业作为跨创新过程创新与可持续发展的推动

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Achieving the Sustainable Development Goals (SDGs) and the ambitious indicators in the EU Green Deal requires adopting a more networked, collaborative and integrative approach across the ecosystem. To pave the way for sustainable development and meet growing societal needs, an integrated approach that integrates social, environmental, industry and societal interests must be used, particularly with regard to a volatile, uncertain, complex and ambiguous environment (VUCA). Creative and Culture Industries (CCIs) by their nature are digitally oriented. All CCIs include both physical and digital products and services. The vast majority of all growth generated by CCIs today is digital - the non-digital portion of the business is generally stagnant or even shrinking (However, research on to what extent and how digitization has positive and/or negative effects on economic, social, environmental and cultural outcomes is still premature. World Economic Forum, under the combination of desired economic efficiency, social justice, environmental responsibility, and institutional stability, CCIs and digitization become key enablers of sustainable ecosystems. Therefore, it is important to explore how CCIs as primary drivers can influence the of sustainable social progress and meet opposing growing societal needs. Using a research niche, the authors of this paper conducted a study between September and December 2020, selecting entities in the research pool that have worked with CCIs to deliver innovative product, service, business model, or process solutions in the past two years. The research objective was to investigate the process of cooperation between the traditional and creative sectors in five areas of Social, Process, Financial, Corporate and Socio-Environment Level. Due to the lack of methodological tools to study such a process, the following article presents the results of the question selection and correctly constructed scales.
机译：实现可持续发展目标（SDG）和欧盟绿色交易中的雄心勃勃的指标需要在生态系统上采用更联网，协作和综合的方法。为可持续发展铺平道路，满足越来越多的社会需求，必须使用整合社会，环境，行业和社会利益的综合方法，特别是关于挥发性，不确定，复杂和暧昧的环境（Vuca）。自然界的创意和文化行业（CCIS）是数字化的。所有CCIS都包括物理和数字产品和服务。 CCIS今天产生的绝大多数增长是数字 - 业务的非数字部分通常是停滞的甚至萎缩（但是，研究在多大程度上以及数字化对经济，社会的积极和/或负面影响。环境和文化成果仍在早产。世界经济论坛，在期望的经济效率，社会正义，环境责任和机构稳定，CCI和数字化的结合中，成为可持续生态系统的关键使能器。因此，探索如何CCI是重要的主要司机可以影响可持续的社会进步，并满足反对增长的社会需求。本文的作者在2020年9月和12月在2020年之间进行了一项研究，选择了与CCIS合作的研究池中进行了创新产品的研究，服务，商业模式或过去两年的过程解决方案。研究目标是调查在社会，流程，财务，公司和社会环境一级的五个领域的传统和创造性部门之间的合作过程。由于缺乏研究此类过程的方法工具，以下文章介绍了问题选择的结果和正确构建的尺度。

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