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首页> 外文期刊>SAGE Open >A New Approach for Diagonal Line Model of Importance-Performance Analysis: A Case Study of Tourist Satisfaction in China
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A New Approach for Diagonal Line Model of Importance-Performance Analysis: A Case Study of Tourist Satisfaction in China

机译：一种重要的重要性绩效分析模型的新方法 - 以中国旅游满意度为例

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摘要

Two types of importance-performance analysis (IPA), quadrant model and diagonal line model, are applied widely. Some studies have described the advantages of the diagonal line model, but multiple studies have reported disadvantages of direct measures of importance, as used in the traditional diagonal line model. In addition, there is no clear rationale for the use of a 45-degree diagonal line as a distinguishing line in the diagonal line model. This study used the partial correlation coefficient-base of attributes corresponding to overall satisfaction to measure a new importance value to replace direct importance in the traditional method. The new diagonal line reflects the average of the slope formed by the impact of various attributes on overall satisfaction, rather than a 45-degree diagonal line. The new approach was successfully applied to determine a management strategy of tourist satisfaction, and the results confirm the rationality of the studied case and were considered reasonable by appropriate managers.
机译：两种类型的重要性 - 性能分析（IPA），象限模型和对角线模型广泛应用。一些研究描述了对角线模型的优点，但多项研究报告了传统对角线模型中使用的直接措施的缺点。另外，在对角线模型中使用45度对角线的明确基本原理是在对角线模型中的区分线。本研究使用了与总体满意度相对应的属性的部分相关系数基础，以测量新的重要性值以在传统方法中替换直接重要性。新的对角线反映了通过各种属性对整体满意度的影响而不是45度对角线形成的斜坡的平均值。成功应用新方法以确定旅游满意度的管理策略，结果证实了学习案件的合理性，并被适当的管理者视为合理。

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