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首页> 外文期刊>SAGE Open >Social Media Skits: Reshaping the Entertainment Experience of Broadcast Audience
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Social Media Skits: Reshaping the Entertainment Experience of Broadcast Audience

机译：社交媒体Skits：重塑广播观众的娱乐体验

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摘要

The emergence of social media has produced diverse changes for broadcast media in the discharge of their entertainment function. While the uses and gratification theory identifies entertainment as one of the needs that motivate the audience to use the media, the technological determinism theory argues that the nature and strength of interaction in the society change as new media technologies evolve. This study is a descriptive and predictive discourse on how social media skits are reshaping audience consumption, participation, expectation, and production of entertainment. As opposed to broadcast experience, the audience engage with social media skits, own them, many times produce them, form relationships around them, demand for new contents, and through their reactions, affect the sustainability of the content providers online. They also redefine entertainment for comedians who release skits to test new comedy materials. These interacting features together reshape the way the audience experience entertainment on social media.
机译：社交媒体的出现在娱乐功能的释放中产生了多样化的广播媒体的变化。虽然该用途和满足理论将娱乐识别为激励观众使用媒体的需求之一，但技术确定主义理论认为，随着新媒体技术的发展，社会互动的性质和力量变化。本研究是关于社交媒体发行如何重塑观众消费，参与，期望和娱乐生产的描述性和预测话题。与广播经验相反，观众与社交媒体发短信一起搞，拥有它们，多次产生它们，形成周围的关系，对新内容的需求，以及通过他们的反应，影响内容提供商在线的可持续性。他们还重新定义了释放Skits以测试新喜剧材料的喜剧演员娱乐。这些互动特征在一起重塑观众体验在社交媒体上的娱乐。

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