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Mainstream Marginalization: Secret Political Organizing Through Social Media

机译：主流边缘化：通过社交媒体秘密组织

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Scholars have addressed how the socially marginalized, individuals with fringe viewpoints, or the politically marginalized in authoritarian regimes use social media to organize or connect in secret. Yet intensifying partisan polarization and prejudice in the United States has made it necessary to study how mainstream partisans in liberal democracies use social media to organize in secret. This study explores why mainstream partisans in the United States—average Republicans or Democrats—organize in secret online and analyzes the unique functions of social media for political organizing amid contextual marginalization. Through interviews with group leaders and a digital ethnography of a secret Facebook group in the United States, I find that mainstream partisans use social media to form secret political groups when they are the minority in their local community and that the online secret group serves several unique functions for members. First, the group operates as a community of solidarity for those reticent to disclose their political beliefs and as a community of contention to criticize and revitalize the minority Party in their region. The group also operates as a community of practice , allowing members to learn and rehearse communication among like-minded others. These findings hold implications for how scholars study communication in a digital and polarized era and how practitioners gauge public opinion.
机译：学者已经解决了社会边缘化，个人具有条纹观点的人，或者在授权制度中的政治边缘化使用社交媒体来组织或连接秘密。然而，在美国强化党派的极化和偏见使得有必要研究主流党派如何在自由民主国家使用社交媒体来组织秘密。本研究探讨了为什么主流党派在美国平均的共和党人或民主党人在线组织，并分析了社会媒体的独特职能，以便在语境边缘化中进行政治组织。通过对美国秘密Facebook集团的秘密Facebook集团的访谈，我发现主流党派使用社交媒体在当地社区的少数民族时形成秘密政治群体，并且在线秘密小组为几个独一无二成员的功能。首先，本集团作为透露他们的政治信仰和批评和振兴其地区少数民族党的争论社区的团结社群。本集团还经营作为一种练习社区，允许成员在志同道合的其他人中学习和排练沟通。这些调查结果对学者在数字和极化时代的学者以及从业者衡量舆论的方式对学者进行了影响。

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