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A Qualitative Exploration of Consumers’ Perceived Impacts, Behavioural Reactions, and Future Reflections of the EU Tobacco Products Directive (2017) as Applied to Electronic Cigarettes

机译:对消费者的感知影响,行为反应和欧盟烟草制品指令(2017)的对照反映的定性探索,适用于电子烟

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Background: Electronic cigarette regulations included in the Tobacco Products Directive (TPD), Article 20, implemented in Europe by May 2017, aimed to improve safety for e-cigarette consumers, and prevent uptake among non-smokers, particularly young people. Before implementation, there were significant concerns from consumers, industry, and some in the scientific community about the potential negative impact of the TPD on people using e-cigarettes to remain abstinent from smoking. To date, there is limited evidence on how the TPD has affected consumers. This study aimed to add insight into how consumers perceived and experienced the regulations. Methods: Qualitative data, collected between March 2018 and March 2019, relating to participant views of the TPD were extracted from 160 interviews/extended surveys of e-cigarette consumers as part of a wider study into e-cigarette use trajectories (ECtra study). Data were thematically analysed. Results: Awareness of the TPD among consumers was not universal. Participants’ smoking behaviour did not appear to be influenced by the legislation. Participants were reassured by manufacturing regulations and requirements for ingredients labels. Participants responded negatively to changes perceived to cause inconvenience and extra plastic waste. The product restrictions prompted some participants to purchase non-compliant products illegally, potentially putting their safety at risk. Conclusions: E-cigarette regulation should focus on ensuring product safety. Raising awareness of the TPD among consumers and smokers could be beneficial.
机译:背景:烟草制品指令(TPD)中包含的电子烟条例,二零一七年五月在欧洲实施,旨在提高电子卷烟消费者的安全,并防止非吸烟者,特别是年轻人的吸引。在实施之前,消费者,行业和一些在科学界中有重大担忧关于TPD对使用电子卷烟仍然无法吸烟的人们潜在的负面影响。迄今为止,有关TPD如何影响消费者的证据有限。本研究旨在介绍消费者如何感知和经历法规的洞察力。方法:2018年3月至2019年3月间的定性数据,与TPD的参与者意见中提取为e-卷烟消费者的160个访谈/延长调查,作为电子卷烟使用轨迹(ICTRA学习)的更广泛的研究。专题分析了数据。结果:消费者中TPD的意识并不普遍。参与者的吸烟行为似乎没有受到立法的影响。参与者通过制造法规和成分标签的要求来放心。参与者对感知的变化产生负面反应,以造成不便和额外的塑料浪费。产品限制促使一些参与者非法购买不合规的产品,可能会在风险上施加安全。结论:电子烟监管应专注于确保产品安全。提高消费者和吸烟者之间的TPD的认识可能是有益的。

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