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Designing a Communicational Model between the Competitiveness Types of Small and Medium Industries in Iran

机译：设计伊朗中小型产业竞争力类型的沟通模式

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Competitiveness is a multi-dimensional concept that organizations must inevitably strengthen themselves in all its dimensions to develop competitive power. Competitiveness is effective on the success of an enterprise in a world- wide level. Accordingly, the purpose of this research was to design a communicational model between the competi- tiveness types of small and medium industries in Iran. Regarding the research purpose, the study is applied, which is conducted based on the descriptive-causal method. The statistical population of this research in identifying factors affecting competitiveness includes all small and medium enterprises in Qazvin province, Iran. In order to design a model for competitiveness, the experts familiar with the issue of competitiveness were used. Accordingly, two ques- tionnaires were used in this research to collect data. This questionnaire is distributed among members of the statistical sample after the determination of validity and reliability. The exploratory factor analysis, the Interpretative-Structural Modeling (ISM), and Structural-Equation (Path) Model (SEM) have been used to analyze the data. The results find- ings indicated that among the factors influencing competitiveness, the competitiveness factors related to firm man- agement and the competitiveness factors related to suppliers and resources have the most impact on the competitive- ness of small and medium firms. The results (findings) also showed that the competitiveness factors related to demand and customers are recognized as an absolutely influential component. The results of the Structural-Equation (Path) Model (SEM) have evaluated the path coefficients significance. According to the research’s findings, it can be said that the factors affecting the competitiveness related to firm management and competitive factors related to suppliers and resources should be firstly strengthened in order to make small and medium industries more competitiveness and stimulate resources.
机译：竞争力是一种多维概念，即组织必须不可避免地加强其所有维度，以发展竞争力。竞争力对世界范围内的企业成功有效。因此，本研究的目的是设计伊朗中小型行业的竞争类型之间的沟通模式。关于研究目的，应用了基于描述性因果方法进行的研究。该研究的统计群体在识别竞争力的因素中包括伊朗Qazvin省中的所有中小企业。为了设计竞争力的模型，使用了熟悉竞争力问题的专家。因此，在该研究中使用了两个问题以收集数据。该问卷在确定有效性和可靠性后分配统计样本的成员之间。探索性因子分析，解释 - 结构建模（ISM）和结构方程（路径）模型（SEM）已被用于分析数据。结果发现表明，影响竞争力的因素，与公司和资源有关的竞争力和与供应商相关的竞争力因素有关的竞争因素对中小企业竞争的影响最大。结果（调查结果）还表明，与需求和客户相关的竞争因素被认为是绝对有影响力的组成部分。结构方程（路径）模型（SEM）的结果已经评估了路径系数意义。根据研究的调查结果，应首先加强影响与供应商和资源相关的公司管理和竞争因素相关的竞争力的因素，以使中小型产业更大的竞争力和刺激资源。

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