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The Influences of Market Information Management and Marketing Control in Small-Sized Firms in Korea

机译：市场信息管理与营销管制在韩国小型公司中的影响

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Studies in management and marketing strategy have proven that various dimensions of marketing capabilities are associated with firm performance in a positives way. However, most of the researchers have focused on the relationships within relatively large-sized firms in industrialized countries. In this study, the author investigates market information management capability and marketing control capability and their possible antecedents, strategic orientations (i.e., customer, competitor, and technology orientation) in small-sized firms in Korea. Based on 180 data of small-scaled firms with no more than 500 employees across industries, both capabilities have been found to have an affirmative influence on firm performance. Furthermore, three focal orientations have been proven to drive both capabilities in a positive way. From the additional two-group analysis based on firm size, market information management capability has been found to be more critical to micro-sized firms with 100 employees or fewer while both capabilities show equally important positive impact for small-sized firms with between 500 and 101 employees. Implications are addressed along with the limitations and further research directions.
机译：管理和营销策略的研究证明，营销能力的各种方面与积极的方式与坚定的表现相关。然而，大多数研究人员都专注于工业化国家相对大型公司内的关系。在这项研究中，提交人调查了韩国小型公司的市场信息管理能力和营销控制能力及其可能的前言，战略方向（即客户，竞争和技术导向）。基于跨行业不超过500名员工的小型公司的180个数据，已发现两种能力对公司性能有肯定的影响。此外，已被证明三个焦点取向以积极的方式推动两个能力。从额外的基于公司规模的两组分析，已发现市场信息管理能力对带有100名员工或更少的微型公司更为关键，而这两种能力对500之间的小型公司表现出同样重要的积极影响。 101名员工。含义以及局限性和进一步的研究方向。

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