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Consumer Expectation from Online Retailers in Developing E-commerce Market: An Investigation of Generation Y in Bangladesh

机译：在线零售商在开发电子商务市场中的消费者期望：孟加拉国一代y调查

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This paper aims to investigate the expectation from online retailers in the context of Generation Y, as the target market group in Bangladesh. It also examines the similarities and dissimilarities between the global online retail market trend and the target group. Volunteer final year university students conducted face to face survey using structured questionnaires. Primary data was collected using paper-and-pencil method where interviewee completed the form in most of the cases. This research found differences between the expectations of consumers from online retailers and the online market trend in developed countries. Existing issues and directions for future online businesses have been discussed. Most of the males want to purchase ‘Clothing and footwear’ online, whereas ‘Jewelleries and Watches’ is the most desired online product category by females. Two third of Gen Y in Bangladesh is already shopping online with high interest in F-commerce. Online shopping abandon rate is high due to service quality issue. Lowering internet cost is driving the e-commerce growth. 450 Gen Y respondents living in the capital have been surveyed, where internet service is optimum. Larger population from different age groups with different backgrounds, living in different cities can be examined in future. Need for reliable delivery service to support e-commerce growth, cash on delivery options, addition of Skype and Viber in customer service and success stories of Facebook stores have been revealed for the consideration of the existing and future market entrants. The findings should work as a guide for the international investors and MNCs. This study is the first of its kind in the context of Bangladesh and sets a benchmark. This research opens the door for continuous evaluation of the market and to venture new business and services as per consumer expectations.
机译：本文旨在调查在孟加拉国的目标市场集团作为y的上下文中的在线零售商的期望。它还介绍了全球在线零售市场趋势与目标群体之间的相似之处和异化。志愿者最后一年大学生使用结构化问卷进行面对面的调查。使用纸张和铅笔方法收集主要数据，其中受访者在大多数情况下完成了表格。本研究发现了在线零售商的期望与发达国家的在线市场趋势之间的预期差异。已经讨论了未来的在线企业的现有问题和指示。大多数男性想在线购买“服装和鞋类”，而“珠宝和手表”是女性最想要的在线产品类别。孟加拉国的三分之二在孟加拉国在线在线在线购物，对F商贸有高兴趣。由于服务质量问题，在线购物放弃率很高。降低互联网成本正在推动电子商务的增长。 450年居住在资本的基因Y受访者已经接受了调查，互联网服务是最佳的。未来可以检查来自不同年龄组的不同年龄组的人口，未来可以审查不同城市的不同背景。需要可靠的送货服务来支持电子商务增长，现金交付选项，在客户服务中添加Skype和Viber的Facebook商店的成功案例，以便考虑现有和未来的市场进入者。调查结果应作为国际投资者和跨国公司的指南。本研究是孟加拉国背景中的第一个，并设置基准。这项研究开辟了持续评估市场的门，并根据消费者的预期创造新的商业和服务。

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