The Role of Emotion in Consumption

Jan Voon

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The Role of Emotion in Consumption

机译：情绪在消费中的作用

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摘要

This paper develops and tests a model of consumption under uncertainty. The role of emotion is incorporated into the permanent income or life cycle theory of consumption (income-based model). An empirical test using structural equation modeling and China’s consumer survey data (N = 6993) showed that our consumption model with anticipatory feelings performed significantly better than pure income-based consumption models. Our results have practical application for policy formulation in China.

机译：本文在不确定性下开发和测试消费模型。情绪的作用被纳入永久性收入或生命周期的消费理论（基于收入的模型）。使用结构方程建模和中国的消费者调查数据（n = 6993）的经验测试表明，我们的消费模型具有预期感受的消费模型明显优于纯收入的消费模型。我们的结果对中国的政策制定具有实际应用。

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《International Journal of Economics and Finance》 |2013年第11期|共10页
作者
Jan Voon;
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中图分类经济学;
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The Role of Emotion in Consumption

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