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The Impact of Determinants on Green Consumption Behavior for Green Design Displays

机译：决定因素对绿色设计展示绿色消费行为的影响

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We conducted a consumer survey and used SPSS to examine the effects among technology acceptance model, theory of planned behavior, conformity and government low-carbon policies. The results of this study show that: 1. perceived usefulness and perceived ease-of-use have a significant and positive impact on green behavior attitude; green behavior attitude, green perceived behavior control, green subjective norms, and government low-carbon policies all have a significant and positive impact on green behavioral intention, and green behavioral intention also has a significant and positive impact on green consumption behavior. 2. The normative and informational influences in conformity both have a significant and positive impact on green subjective norms, with normative influence exerting a greater impact. 3. On average, female consumers expressed a significantly higher agreement than male consumers with regard to the technology acceptance model, the theory of planned behavior, and conformity, and married consumers expressed a higher agreement than single and divorced consumers with regard to the technology acceptance model. The above results could provide companies with reference for development and business strategies involving sustainable displays.
机译：我们进行了消费者调查，并使用SPSS来检查技术验收模型，计划行为理论，符合性和政府低碳政策的影响。本研究的结果表明：1。感知有用性和感知易用性对绿色行为态度具有重要和积极的影响;绿色行为态度，绿色感知行为控制，绿色主观规范和政府低碳政策对绿色行为意图具有重要且积极的影响，绿色行为意图对绿色消费行为产生了显着和积极的影响。 2.符合规范和信息影响既有对绿色主观规范有重大和积极影响，规范性影响施加更大的影响。 3.平均而言，女性消费者对技术验收模型的一致性比男性消费者显着更高，计划行为和符合性理论，而已婚消费者表达了比单一和离婚消费者在技术验收方面的协议更高的协议模型。以上结果可以为公司提供参考涉及可持续展示的开发和商业策略。

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