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YouTube and Informed Decision Making about COVID-19 Vaccination: A Successive Sampling Study

机译:关于Covid-19疫苗接种的YouTube和知情决策:连续的抽样研究

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BACKGROUND:Social media platforms such as YouTube are used by many people to seek and share health-related information that may influence their decision-making about COVID-19 vaccination.OBJECTIVE:The purpose of this study was to improve the understanding about the sources and content of widely viewed YouTube videos on COVID-19 vaccination.METHODS:Using the keywords "coronavirus vaccination," we searched for relevant YouTube videos, sorted them by view count, and selected two successive samples (with replacement) of the 100 most widely viewed videos in July and December 2020, respectively. Content related to COVID-19 vaccines were coded by two observers, and inter-rater reliability was demonstrated.RESULTS:The videos observed in this study were viewed over 55 million times cumulatively. The number of videos that addressed fear increased from 6 in July to 20 in December 2020, and the cumulative views correspondingly increased from 2.6% (1,449,915 views) to 16.6% (9,553,368 views). There was also a large increase in the number of videos and cumulative views with respect to concerns about vaccine effectiveness, from 6 videos with approximately 6 million views in July to 25 videos with over 12 million views in December 2020. The number of videos and total cumulative views covering adverse reactions almost tripled, from 11 videos with approximately 6.5 million (11.7% of cumulative views) in July to 31 videos with almost 15.7 million views (27.2% of cumulative views) in December 2020.CONCLUSIONS:Our data show the potentially inaccurate and negative influence social media can have on population-wide vaccine uptake, which should be urgently addressed by agencies of the United States Public Health Service as well as its global counterparts.?Charles E Basch, Corey H Basch, Grace C Hillyer, Zoe C Meleo-Erwin, Emily A Zagnit.
机译:背景:许多人使用诸如Youtube的社交媒体平台来寻求和分享可能影响他们关于Covid-19疫苗的决策的与健康有关的信息。目的:本研究的目的是提高对来源的理解和广泛查看的Covid-19疫苗接种的youtube视频内容。视频分别于7月和12月2020日。与CoVID-19疫苗相关的内容被两个观察者编码,并证明了帧间的可靠性。结果:本研究中观察到的视频累积超过5500万次。涉及恐惧的视频数量从7月20日至2020年12月6日增加到20日,累计观点相应地从2.6%(1,449,915意见)增加到16.6%(9,553,368意见)。对于关于疫苗效率的担忧,6个视频的担忧也有大幅增加,从6月到7月到25个视频,25个视频在2020年12月的比例超过1200万次观看。视频和总数累计视图涵盖几乎增加了两倍的不良反应,从11个视频中,7月份的650万(累计观点的11.7%)到31个视频,2020年12月的差价近1570万个观点(累积意见的27.2%)。结论:我们的数据显示潜在的数据不准确和负面影响社交媒体可以对人口宽的疫苗摄取,应该由美国公共卫生服务机构以及其全球同行的机构迫切地解决.Charles E Basch,Corey H Basch,Grace C Hillyer,Zoe c梅洛伊尔维,艾米莉一个zagnit。

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