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Trust and reputation in new ventures: insights from an Indian venture capital firm

机译：在新企业中的信任和声誉：来自印度风险投资公司的见解

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Until recently, VCs have emphasized contractual mechanisms and traditional form of investment criteria to assess their investment choices. However, relying on these mechanisms only has led to varied instances of entrepreneur opportunism. This has led to a bad name for entrepreneurs at large, reducing their chances of raising VC money, in an already difficult financial market. Both parties therefore, have to take steps to develop their credibility so that the VC-Entrepreneur market in developing economies can become more efficient. The VCs can do their part by inculcating relationship management mechanisms in their investment behavior and entrepreneurs can do so by maintaining and presenting a clean track record, in addition to working hard towards developing their venture. It may seem a lot of effort on both sides, but the long term benefits for both parties far outweigh the costs incurred today.
机译：直到最近，风险投资人一直强调合同机制和传统的投资标准形式来评估其投资选择。但是，仅依靠这些机制就导致了企业家机会主义的各种实例。这给整个企业家造成了坏名声，在一个已经很困难的金融市场上，减少了他们筹集风险投资资金的机会。因此，双方都必须采取步骤发展其信誉，以使发展中经济体的风险投资企业家市场变得更有效率。风险投资人可以通过在投资行为中灌输关系管理机制来发挥自己的作用，企业家可以通过保持并提供清晰的记录来做到这一点，此外还要努力发展自己的企业。双方似乎都付出了很多努力，但双方的长期利益远远超过了今天所付出的代价。

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