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Global femininities: consumption, culture and the significance of place

机译:全球女性气质:消费,文化和地方的意义

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This paper considers globalisation from below by looking at young women in the context of their everyday lives. By focusing upon the cultures of youthful femininities, we aim to explore young women's relationship to the global and particularly the ways in which the products of a globalised media culture feature in their lives. In exploring young women's negotiations with cultural globalisation, we seek to illustrate the ways in which the cultural commodities of global flows may be appropriated, adapted and subverted within the texture of their everyday lives. Using empirical data drawn from ethnographic research in different geographical locations, our discussion draws attention to the significance of place in the production and appropriation of youthful femininities. We suggest that cultural studies accounts of music, television and media technologies offer ways of understanding the performance of gender in 'new times'. Furthermore, young women's participation in global media consumption across different sites indicates that many of the 'opportunities' for young women appear to exist beyond the school in the reconfigured labour and leisure patterns of late modern culture. It is our contention that exploring young women's interactions with global culture is a means of 'troubling' the more parochial understandings of gender in late modernity.
机译:本文从年轻女性的日常生活背景出发,从下面考虑全球化。通过关注年轻女性的文化,我们旨在探索年轻女性与全球的关系,尤其是全球化媒体文化产品在其生活中的表现方式。在探索年轻女性与文化全球化的谈判中,我们试图说明如何在其日常生活的结构中适当地调适,适应和颠覆全球潮流的文化商品。利用从不同地理位置的人种学研究中获得的经验数据,我们的讨论引起了人们对青年女性气质的产生和占有中的重要性的关注。我们建议对音乐,电视和媒体技术进行文化研究,以提供了解“新时代”性别表现的方式。此外,年轻妇女在不同地点参与全球媒体消费的情况表明,年轻女性的许多“机会”似乎都存在于学校之外,其形式是近代文化的重新构造的劳动和休闲方式。我们的观点是,探索年轻女性与全球文化的互动是一种“麻烦”现代晚期对狭gender的性别理解的方式。

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