You may recognize this water-and-wind-carved Navajo sandstone. Countless humans first saw it in 2009, when Microsoft featured The Wave on desktop wallpaper for Windows 7. Then in 2010 came Instagram, where you now can find thousands of hashtagged and geo-tagged images from this remote spot near the Arizona-Utah border. That's how a far-flung site, known only by locals and a handful of adventurous souls, can catapult into fame.
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