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Against Simplicity And Cognitive Individualism

机译：反对朴素和认知个人主义

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Neuroeconomics illustrates our deepening descent into the details of individual cognition. This descent is guided by the implicit assumption that "individual human" is the important "agent" of neoclassical economics. I argue here that this assumption is neither obviously correct, nor of primary importance to human economies. In particular I suggest that the main genius of the human species lies with its ability to distribute cognition across individuals, and to incrementally accumulate physical and social cognitive artifacts that largely obviate the innate biological limitations of individuals. If this is largely why our economies grow, then we should be much more interested in distributed cognition in human groups, and correspondingly less interested in individual cognition. We should also be much more interested in the cultural accumulation of cognitive artefacts: computational devices and media, social structures and economic institutions.
机译：神经经济学说明了我们对个人认知细节的深入了解。这种下降是由一个隐含的假设指导的，即“个人”是新古典经济学的重要“代理人”。我在这里辩称，这种假设显然不是正确的，对人类经济也不是最重要的。我特别建议人类物种的主要天才在于其在个体之间分布认知，并逐步积累身体和社会认知人工产物的能力，这些人工产物在很大程度上消除了个体的先天生物学限制。如果这在很大程度上是我们的经济增长的原因，那么我们应该对人类群体中的分布式认知更加感兴趣，而对个人认知则相应地就更少。我们还应该对认知人工制品的文化积累更加感兴趣：计算设备和媒体，社会结构和经济制度。

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