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It's too annoying: Who drops out of educational text messaging programs and why

机译：太烦人了：谁退出教育短信计划，为什么

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摘要

Text-message programs are increasingly popular as low-cost interventions aimed at improving a variety of health and education outcomes. This study analyzes participant opt out decisions from a set of text messaging programs aimed at fostering parent-child interactions and improving school readiness. Exploiting random assignment of parents of young children to programs and rich data on text messages and recipients, we examine how program design and text and recipient characteristics predict program opt out. The results provide evidence that the text messaging programs reach the parents of traditionally less-resourced children and show that program design affects parent opt out. Programs that provide context and encouragement along with activities reduce opt out compared to programs that send activities alone. A high quantity of texts and more complex texts lead recipients to opt out at greater rates. (C) 2018 Elsevier B.V. All rights reserved.
机译：作为旨在改善各种健康和教育成果的低成本干预措施，短信计划越来越受欢迎。这项研究分析了参与者从一系列文本消息传递程序中退出的决定，这些消息传递程序旨在促进亲子互动并改善入学准备。利用幼儿父母对程序的随机分配以及有关文本消息和收件人的丰富数据，我们研究了程序设计以及文本和收件人特征如何预测程序退出。结果提供了证据，表明文本消息传递程序可以到达资源较少的传统儿童的父母，并表明该程序设计会影响父母的选择退出。与仅发送活动的程序相比，提供上下文和鼓励以及活动的程序可以减少退出。大量的文本和更复杂的文本导致收件人选择退出的比率更高。 （C）2018 Elsevier B.V.保留所有权利。

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