EVERY month the Longyue Foundation, a Chinese charity based in the southern city of Shenzhen, pays modest stipends to nearly 3,000 extremely elderly veterans of China's war with Japan. In its early years the foundation got most of its money from a handful of supportive businesspeople, explains Luo Yangwei, one of its bosses. That changed in 2014 when it began soliciting donations online. Last year it collected about 46m yuan ($6.7m) from warm-hearted internet users, whose numerous small gifts amounted to almost nine-tenths of what it raised. This year it hopes to boost its total income by 10%.
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