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Nothing personal

机译:与个人无关

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"GET YOUR money right," says a giant billboard in garish, Instagram-friendly colours in San Francisco's downtown. It is part of a campaign by SoFi, a fin-tech firm, to position itself as a one-stop shop for alternative finance. Founded in 2011 to cut the cost of student loans by enabling alumni to sponsor undergraduates, last year SoFi spent over $2oom courting shoppers, homebuyers and young parents. It now collects funding from a wide variety of investors, including big institutions. The vision behind peer-to-peer (P2P) lending-allowing one ordinary person with spare cash to help another with a decent plan for spending it-was always a romantic one. Today only a few die-hards like RateSetter, a decade-old British lender, still hew to it; the rest, like SoFi, have diversified. New rules in Britain are the first salvo in a regulatory effort that will bring greater scrutiny. The bets P2P firms have made as they have grown will make or break them. Zopa was the first P2P lender, in Britain in 2005, closely followed by Prosper and LendingClub in America. The industry took off after the financial crisis of 2008, when consumers lost confidence in banks and started to move their lives online. The idea was that lower costs and less red tape would enable firms to serve clients whom banks shunned.
机译:“把您的钱弄对,”旧金山市区一个巨大的广告牌,上面装饰着华丽的Instagram友好色彩。这是金融科技公司SoFi开展的一项运动的一部分,该运动旨在将自己定位为替代金融的一站式商店。 SoFi成立于2011年,旨在通过帮助校友资助大学生来降低学生贷款的成本,去年,SoFi花费了2美元来吸引购物者,购房者和年轻的父母。现在,它从包括大型机构在内的各种投资者那里筹集资金。点对点(P2P)贷款背后的愿景是允许一个普通人拥有多余的现金,以帮助另一个人制定一个体面的支出计划,这一愿景始终是浪漫的。如今,只有十年之久的顽固分子,如英国的十年贷款机构RateSetter仍然坚持使用。其余的如SoFi一样,已经多样化。英国的新规则是监管工作中的首例,它将引起更多审查。 P2P公司随着其发展而做出的下注将成败。 Zopa是2005年在英国的第一家P2P贷方,紧随其后的是Prosper和LendingClub在美国。该行业在2008年金融危机之后开始兴起,当时消费者对银行失去了信心,并开始将生活转移到网上。想法是更低的成本和更少的繁文tape节将使公司能够为银行回避的客户提供服务。

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    《The economist》 |2019年第9172期|66-66|共1页
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