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What will move the needle?

机译:什么会移动针头?

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Bliss it is in this dawn to be a Conservative. Or at least, it should be. With the general election six weeks away, Britain's main governing party presides over a growing economy and zero inflation. In David Cameron it has by far the most popular leader. The right-wing uk Independence Party, which once threatened to erode the Tory vote, is declining in some polls. The pro-independence Scottish National Party, by contrast, looks ever more likely to demolish the opposition Labour Party in Scotland. The Conservatives' straightforward messages about economic competence and leadership compare well not only with Labour's ramshackle offering but also with their own meandering campaign in 2010. Lynton Crosby, the party's election guru, has long told the Tory troops that these advantages will eventually propel the party past Labour in opinion polls. His theory is that once voters start thinking about the choice at the election, they will suddenly prefer the certainty of the status quo. He has a point: governing parties typically get a poll boost towards the end of their terms in office. But the surge, once expected in October, then in January, then after last week's budget statement, remains elusive. The Tories have gradually closed the gap with Labour, but, with the official campaign period due to start on March 30th, the two parties remain tied.
机译:极乐,在今天黎明成为保守党。或者至少应该如此。距大选只有六周的时间,英国主要执政党主持经济增长和零通胀。在大卫·卡梅伦(David Cameron)中,它是迄今为止最受欢迎的领导人。曾经扬言要削弱保守党投票权的英国右翼独立党在一些民意调查中正在下降。相比之下,支持独立的苏格兰民族党似乎更有可能摧毁苏格兰的反对党工党。保守党关于经济能力和领导能力的直截了当的信息,不仅与工党提供的sha不休的礼物相提并论,而且还与他们在2010年的曲折竞选活动相提并论。党的选举大师林顿·克罗斯比(Lynton Crosby)长期告诉保守党军队,这些优势最终将推动党的发展。过去的工党民意测验。他的理论是,一旦选民开始考虑选举时的选择,他们将突然偏爱现状的确定性。他指出:执政党通常在任期届满时获得民意测验。但是,此前曾预计在10月,然后在1月,然后在上周的预算声明之后,这一增幅仍然难以捉摸。保守党已经逐渐缩小了与工党之间的差距,但是,由于正式竞选活动将于3月30日开始,因此两党仍然保持联系。

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    《The economist》 |2015年第8931期|60-61|共2页
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