Something new is in the air. Look up as you approach the plaza outside the building where Da-Jiang Innovations (DJI) has its headquarters, in the Chinese city of Shenzhen, and you may well see a hovering eye in the sky staring back at you. It belongs to a drone made by dji, a pioneer in the nascent market for commercial unmanned aircraft. On March 8th, at press events in New York, London and Munich, the firm launched its new Phantom 3 range of drones. Even the basic model has a built-in camera that takes 12 megapixel stills and video at the "1080p" high-definition standard. The firm, founded in 2006 by a main- lander who studied engineering in Hong Kong, has become a leading light in the industry. It has filed hundreds of patents, and is launching lawsuits against rivals it suspects of infringing its intellectual property.
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