"Schrei vor Glueck oder schick's zu- rueck!" went the slogan for Zalando, a big German online retailer: "Scream for joy or send it back!" But so many people took up the second half of the slogan that Zalando now uses just "Schrei vor Glueck!" in its marketing. Online firms, even more than bricks-and-mortar retailers, have little choice but to be generous with their returns policies: few people would buy things they have not tried on if they could not send them back. Return rates can be alarmingly high: for some online retailers up to half of everything they sell comes back. Studies find that just handling each returned item costs online sellers between $6 and $18, and that is before the losses from items that are returned in unsaleable condition. In 2014 the European Union will adopt a law similar to Germany's, obliging online firms to offer a no-questions return period of 14 days.
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机译：“ Schrei vor Glueck oder schick的祖鲁克！”给大型德国在线零售商Zalando的口号打了个招呼：“尖叫是喜悦还是发回！”但是，如此多的人接受了口号的下半部分，而Zalando现在仅使用“ Schrei vor Glueck！”。在其营销中。在线公司，甚至不仅仅是实体零售商，别无选择，只能慷慨地制定退货政策：如果无法将其退回，很少有人会购买他们没有尝试过的东西。退货率可能惊人地高：对于某些在线零售商，他们出售的所有商品中有多达一半会退货。研究发现，仅处理每件退回的商品，在线卖家要付出6到18美元的费用，这是在退回无法销售状态的商品造成的损失之前。 2014年，欧盟将通过与德国类似的法律，要求在线公司提供14天的无问题退货期。
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