Most Americans view health insurers only slightly more favourably than they do thieves. But a new insurance company, Oscar, wants to be an ally. "We didn't start this company because we love health insurance," explains an advertisement on the New York subway. "Quite the opposite, in fact." Oscar is the brainchild of three young men, Joshua Kushner, Kevin Nazemi and Mario Schlosser, who love technology instead. Six months ago it began selling insurance in New York City and nearby counties. Under the rules of the Affordable Care Act, better known as Obamacare, Americans had until April 1st to choose insurance for 2014. Oscar's founders hope New Yorkers chose them. Their goal is simple-some say naive: to transform American health care.
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