In london in April, a 22-year-old Norwegian turned cartwheels by the Thames. Magnus Carlsen, the world's top-ranked chess player (and a model for G-Star raw, a fashion firm) had just earned the right to challenge for the World Chess Championship in India next month. His battle against Viswanathan Anand, a 43-year-old Indian and world champion since 2007, is a long-awaited spectacle. Match organisers see a chance to turn a struggling sport into a global brand. Time was when the world stopped for professional chess. Millions watched Bobby Fischer, an American, beat the Soviet Union's Boris Spassky in 1972. In the 1990s a pair of matches between Garry Kasparov and Deep Blue, a computer, recaptured some of that suspense. Yet despite booming interest in the amateur game, top-level chess has become obscure again, hobbled by squabbles and eccentric leadership.
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