In the weeks before its listing last summer, Bankia inundated airwaves, bus stops and newspapers with an advertising campaign that invited viewers to buy shares and become a bankero. If the campaign was jarring back then, it now seems almost grotesque. On May 26th Spain's fourth-largest bank requested a €19 billion ($24 billion) bail-out from the state. Like it or not, every Spanish taxpayer is now a bankero.
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