Psy (pictured, also known as Park Jae-sang) is having the time of his life. On August 12th at a stadium in Seoul, the rap star's concert felt like the only party in town. He entertained 30,000 fans for almost four hours. And this veteran of the South Korean charts has suddenly become popular in the West, since the video for his song "Gangnam Style", in which he rides an imaginary horse around a posh part of Seoul, went viral on YouTube. The track even hit number one on the iTunes dance chart in Finland. Korean pop (known as K-pop to fans) is turning into an export success. Groups such as Super Junior and 2nei now sell millions of cds and concert tickets in other parts of Asia. As K-pop zooms up the foreign charts, share prices of leading labels, such as sm Entertainment, have soared too.
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