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Think different

机译:换个角度思考

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Innovation is today's equivalent of the Holy Grail. Rich-world governments see it as a way of staving off stagnation. Poor governments see it as a way of speeding up growth. And businesspeople everywhere see it as the key to survival.Which makes Clay Christensen the closest thing we have to Sir Galahad. Fourteen years ago Mr Christensen, a knight of the Harvard Business School, revolutionised the study of the subject with "The Innovator's Dilemma", a book that popularised the term "disruptive innovation". This month he publishes a new study, "The Innovator's dna", co-written with Jeff Dyer and Hal Gregersen, which tries to take us inside the minds of successful innovators. How do they go about their business? How do they differ from regular suits? And what can companies learn from their mental habits?
机译:今天,创新相当于圣杯。富裕国家政府将其视为避免停滞的一种方式。贫穷的政府将其视为加快增长的一种方式。各地的商人都将其视为生存的关键,这使克莱·克里斯滕森(Clay Christensen)最接近加拉哈德爵士。十四年前,哈佛商学院的骑士克里斯滕森(Christensen)先生用“创新者的困境”(Innovator's Dilemma)革新了该学科的研究,该书使“颠覆性创新”一词得到了普及。他本月发表了与杰夫·代尔(Jeff Dyer)和哈尔·格里格森(Hal Gregersen)合着的新研究《创新者的dna》,试图将我们带入成功的创新者的思维。他们如何开展业务?它们与常规西装有何不同?公司可以从他们的心理习惯中学到什么?

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    《The economist》 |2011年第8745期|p.53|共1页
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