Atangy sweet smell wafts through a factory south of Baghdad as 1 tonne of brown goo per hour is funnelled into glass bottles for transporting to local supermarkets. Hello is a best-selling barbecue sauce. It is made by Iraqis in a factory owned by Iraqis using Iraqi raw material, mostly dates, which are deemed the perfect culinary accompaniment for grilled lamb. Yet in Iraq itself Hello is still a rarity.
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