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The end of the free lunch-again

机译:再次免费午餐结束

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"In recent years, consum-Aers have become used to feasting on online freebies of all sorts: news, share quotes, music, e-mail and even speedy internet access. These days, however, dotcoms are not making news with yet more free offerings, butrnwith lay-offs-and with announcements that they are to start charging for their services." These words appeared in The Economist in April 2001, but they're just as applicable today. During the dotcom boom, the idea got about that there could be such a thing as a free lunch, or at least free internet services. Firms sprang up to offer content and services online, in the hope that they would eventually be able to "monetise" the resulting millions of "eyeballs" by selling advertising. Things did not work out that way, though, and the result was the dotcom crash. Companies tried other business models, such as charging customers for access, but very few succeeded in getting people to pay up.
机译:“近年来,消费者Aers已经习惯了各种在线免费赠品的盛宴:新闻,共享报价,音乐,电子邮件,甚至快速的互联网访问。但是,如今,互联网公司并没有通过免费提供新闻。裁员,但宣布将开始对其服务收费。”这些话出现在2001年4月的《经济学人》上,但今天仍然适用。在网络繁荣时期,人们想到可能有免费午餐或至少免费互联网服务之类的东西。公司纷纷涌现,在线提供内容和服务,希望他们最终能够通过销售广告“获利”数百万个“眼球”。但是,事情并没有以这种方式解决,结果导致了网络通信崩溃。公司尝试了其他商业模式,例如向客户收取访问费,但很少有人成功地促使人们付款。

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    《The economist》 |2009年第8623期|18-18|共1页
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