The challengers

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The challengers

机译：挑战者

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When Ford Motor Company bought Jaguar in 1989 and Land Rover 11 years later, it marked a low point for Britain's ailing industrial heritage. Last year Ford concluded that it could not make money from the illustrious British marques-equally a sign of its waning fortunes. The two firms shortlisted to take the prize come from India. Their ambition and confidence is a sign of something new in global business: the arrival in force of emerging-market multinationals.

机译：1989年，福特汽车公司（Ford Motor Company）收购了捷豹（Jaguar），11年后收购了路虎（Land Rover），这标志着英国陷入困境的工业遗产处于低谷。去年，福特得出结论认为，它无法从杰出的英国品牌那里赚钱，这同样是其运势日渐下降的标志。入围获奖的两家公司来自印度。他们的野心和信心是全球业务新事物的标志：新兴市场跨国公司的到来。

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《The economist》 |2008年第8562期|p.61-63|共3页
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中图分类经济;各科经济学;
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