Business leaders embrace corporate responsibility for a number of reasons. Lee Scott, the ceo of Wal-Mart, was converted to it by the aftermath of Hurricane Katrina (which showed his company's full potential to serve "not just our customers but our communities, our countries and even the world"). Others are lured by the glamour of making pledges at the Clinton Global Initiative. For some, though, it is public embarrassment and lawsuits that concentrate the mind.
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