When Christian Streiff arrived at psa Peugeot Citroen in late 2006 after a remarkably short reign at Airbus, employees looked for clues about their new boss in a novel he had penned six years earlier. In "Kriegspiel", which tells the story of a French company doing business in East Germany following the fall of the Berlin Wall, one of the more sympathetic characters observes: "Humility is a more important quality than courage." But what has characterised most of 53-year-old Mr Streiff's career is boldness and a bullish impatience to get things done.
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