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The legacy that got left on the shelf

机译:遗留在架子上的遗产

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摘要

When a consumer-goods company casts around for the best growth prospects, rarely does anything look more promising than emerging economies. These markets are growing so rapidly that within just two years they will account for half of all the world's consumer spending, estimates Harish Manwani, head of the Asian and African businesses of Unilever, a giant of the world's consumer-goods industries. But even with more than a century of experience in some of these countries, Unilever tripped up.
机译:当一家消费品公司为实现最佳增长前景而奔波时,几乎没有什么比新兴经济体更有前途了。这些市场增长如此迅速,以至于在短短两年内,它们将占全球消费者支出的一半。全球消费品行业巨头联合利华的亚洲和非洲业务主管哈里什·曼瓦尼(Harish Manwani)估计。但是,即使在其中一些国家/地区拥有超过一个世纪的经验,联合利华还是跳了起来。

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