Women in South Korea have a reputation for being some of the world's most demanding shoppers. Keen bargain hunters, they have an eye for quality and if something falls short of their expectations they are not shy of venting their anger. They photograph shops or goods that fail to make the grade, and post pictures online with detailed and withering criticism; the offender may then be shunned by other buyers. So exacting are the demands of Korean customers that Western firms often solicit their opinions of new products before launching them. If you can please a Korean customer, the feeling goes, you can please anyone.
展开▼
