David maraniss calls the 1960 Olympic games the Olympics that "changed the world". It would have been more accurate, though less compelling, if the author had described his book about the Rome games as the life and times of Avery Brundage.rn"Blocky, balding, and bespectacled", Brundage dominated amateur athletics as president of the International Olympic Committee from 1952 to 1972. He resisted all concessions to modernity and his greatest dread was creeping commercialism. Brundage railed against the threat of sport becoming part of the entertainment industry and encouraged all countries to stop athletes from cashing in on their sporting fame.
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