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Overcoming hang-ups

机译:克服挂断

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From a glass office on the 32nd floor of Samsung's R&D centre, an hour's drive from Seoul, the site of a huge property development known as "Ubiquitous City" is visible in the distance. Soon its grey concrete foundations will sprout a set of ultramodern apartment blocks where everything is connected and controlled online. Samsung executives are proud of it because it ties together much of what their company is involved in, from home appli- ances and consumer electronics to mobile communications. Many other South Korean firms are also taking part, encouraged by the government. Joo Sik Lee, the head of new-business development at sk Telecom, the country's largest mobile operator, explains why such projects are so important. "Everyone already has a mobile phone," he says. "We have to find new business models and new uses."
机译:从三星研发中心32层的玻璃办公室到首尔市只有一个小时的车程,在远处可以看到一个名为“无处不在的城市”的巨大房地产开发基地。很快,它的灰色混凝土基础将萌芽出一套超现代的公寓楼,所有东西都可以在线连接和控制。三星高管为此感到自豪,因为三星将其公司所涉及的许多方面联系在一起,从家用电器到消费电子产品再到移动通信。在政府的鼓励下,许多其他韩国公司也参与其中。该国最大的移动运营商sk Telecom的新业务开发主管Joo Sik Lee解释了为何此类项目如此重要。他说:“每个人都已经有了手机。” “我们必须找到新的商业模式和新用途。”

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