Every January, Steve Jobs, the chief ex-ecutive of Apple Computer, manages to look like the hippest boss in his industry. During the first week of the year, he coolly stands aside as all the other computer and consumer-electronics industry bosses go to Las Vegas to exhaust themselves and their audiences at the Consumer Electronics Show, a huge and unwieldy event with probably the world's worst taxi queue. Then, in the second week, Mr Jobs (pictured), in his trademark black mock-turtleneck and jeans, mounts a stage in San Francisco at Apple's Mac-World conference, a sort of Woodstock or Glastonbury of the gadget world. There, to oohs and aahs, he unveils Apple's latest products, all inevitably stunning in their design elegance and user-friendliness, not least when compared with the contraptions his rivals exhibited the week before.
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