And now, a game from our sponsor

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And now, a game from our sponsor

机译：现在，我们赞助商的游戏

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Cross the popularity of a new medium with the demands of advertisers, and the result can be a whole new genre of entertainment. In the 1930S, the sponsorship of radio serials by makers of household-cleaning products led to the soap opera. Listeners were enthralled by episodic, melodramatic storylines, and advertisers were guaranteed a big audience. Today, the same thing is happening with another new medium. Video games have been crossed with advertising to produce a new genre: the advergame.

机译：在广告商的要求下横渡新媒体的普及，其结果可能是一种全新的娱乐方式。在1930年代，家用清洁产品制造商赞助了一系列广播节目，促成了肥皂剧的诞生。故事情节动听的故事情节吸引了听众，并保证了广告主的大量观众。今天，另一种新媒介正在发生同样的事情。电子游戏已经与广告打交道，以产生一种新类型：广告游戏。

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《The economist》 |2005年第8430期|p.A3-A4|共2页
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正文语种 eng
中图分类经济;各科经济学;
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1. Sponsoring the Beijing Olympic Games: Patterns of sponsor advertising [J] . Sten Söderman, Harald Dolles Asia Pacific Journal of Marketing and Logistics . 2010,第1期

机译：赞助北京奥运会：赞助商广告的模式
2. Dynamic Game and Pricing for Data Sponsored 5G Systems With Memory Effect [J] . Feng Shaohan, Niyato Dusit, Lu Xiao, IEEE Journal on Selected Areas in Communications . 2020,第4期

机译：动态游戏和定价为数据赞助5G系统，内存效果
3. Joint Sponsored and Edge Caching Content Service Market: A Game-Theoretic Approach [J] . Xiong Zehui, Feng Shaohan, Niyato Dusit, IEEE transactions on wireless communications . 2019,第2期

机译：联合赞助和边缘缓存内容服务市场：一种博弈论方法
4. How addiction behavior as a factor of switching barrier affects fans' loyalty in sponsoring professional sports games — A case study on the fans behavior toward Taiwan professional base ball games [C] . Tsai Shuo-Chang, Chen Yung-Hsin 2011 8th International Conference on Service Systems and Service Management . 2011

机译：成瘾行为作为转换障碍的一个因素如何影响球迷在赞助专业体育比赛中的忠诚度—以球迷对台湾职业棒球比赛的行为为例
5. 1996 Atlanta Olympic Games: Sponsors' and non-sponsors' marketing strategies. [D] . Surina, Sandra Louise. 1999

机译：1996年亚特兰大奥运会：赞助商和非赞助商的营销策略。
6. Virtual Reality Technologies for Research and Education in Obesity and Diabetes - Sponsored by the National Institutes of Health and Department of Defense: Integrative Gaming: A Framework for Sustainable Game-Based Diabetes Management [O] . Kanav Kahol 2011

机译：用于肥胖症和糖尿病的研究和教育的虚拟现实技术-由美国国立卫生研究院和国防部赞助：综合游戏：基于游戏的可持续糖尿病管理框架
7. Leadership Professional Development: Sponsored; Catapulting Underrepresented Talent off the Cusp and into the Game [O] . Nancy D Spector 2019

机译：领导和专业发展：赞助;将尖头和尖锐的人的历史人才分发到比赛中
8. Your Boss, Players, and Sponsor: The Three Witches of War Gaming. [R] . Downes-Martin, S. 2014

机译：你的老板，玩家和赞助商：战争游戏的三个女巫。

And now, a game from our sponsor

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