On saturday September 17th, Dow Jones, publisher of the Wall Street Journal, launches a new "Weekend" edition of the newspaper in America. It is a risky move, coming in the middle of an advertising slump and a fierce debate over the company's strategy and the quality of its management. If the new Saturday edition fails to attract a healthy amount of additional advertising, its chief executive, Peter Kann, a distinguished former journalist, may be pushed out before he is due to retire in three years' time. It is even possible that the Bancroft family, which controls Dow Jones, may decide to sell the firm. Last month the company's shares rose 15% following unconfirmed reports that some family members want to sell.
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