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Face value: The evangelist of entrepreneurship

机译:面值:企业家精神的传道者

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"Forget space aliens and race cars-here's a game that gives kids skills they can use for the rest of their lives." So says the blurb for Hot Shot Business, an online game (www.hotshot-business.com) played each year by millions of "budding entrepreneurs" who get the chance to open their own pet spa, skateboard factory, landscape-gardening business or comic shop in Opportunity City. Players start marketing campaigns; change products, services and prices; and respond to demanding customers and big news events. And, "as a self-funded entrepreneur, you'll keep all the profits. But if anything goes wrong, well, you're on your own." The game was a product of a partnership between the "edutainment" arm of the Walt Disney Company and the charitable Ewing Marion Kauffman Foundation, headed since 2002 by Carl Schramm, now arguably America's leading evangelist of entrepreneurship.
机译:“忘了外星人和赛车吧!这是一款游戏,可以为孩子们提供一生可以使用的技能。”如此说来,Hot Shot Business是一种在线游戏(www.hotshot-business.com)的宣传,每年都有数百万“萌芽企业家”玩过,他们有机会开设自己的宠物水疗馆,滑板厂,园艺公司或机会城的漫画店。玩家开始营销活动;更改产品,服务和价格;并响应苛刻的客户和重大新闻事件。而且,“作为一名自负盈亏的企业家,您将保留所有利润。但是,如果出现任何问题,那您就一个人了。”该游戏是沃尔特迪斯尼公司的“娱乐”部门与慈善机构尤因·马里昂·考夫曼基金会(由卡尔·施拉姆,自2002年以来一直是现在的美国领先的企业家精神)领导的合作伙伴关系的产物。

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