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Having fun and flying high

机译：开心高飞

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"There's a new girl in town. She's twice the fun and half the price." Coupled with pictures of nubile flight attendants, the suggestive slogan fills newspapers all over stick-in-the-mud Singapore. It is the latest advertising campaign for AirAsia, the continent's answer to Europe's Ryanair and JetBlue of America. When Tony Fernandes, AirAsia's chief executive, recently announced a new joint venture, he made sure he was photographed in front of the headquarters of Singapore Airlines, just to goad his rival. "You've got to have fun once in a while," he says, echoing his own tag line. Like his friend, Sir Richard Branson of Virgin, Mr Fernandes has turned himself into his company's most effective marketing tool. Just 38, he sports a trademark red baseball cap, fondness for playing drums and an unconventional background-he is part Goan, part Malay-Portuguese and he used to make music videos for Virgin.
机译：“小镇上有一个新女孩。她的乐趣是它的两倍，而价格却是它的一半。”带有暗示性的口号，再加上空姐的照片，遍布新加坡各地的报纸。这是亚航的最新广告活动，这是该大陆对欧洲瑞安航空和美国捷蓝航空的回应。亚航首席执行官托尼·费尔南德斯（Tony Fernandes）最近宣布成立一家新合资公司时，他确保他在新加坡航空公司总部前被拍照，目的只是为了击败竞争对手。他说：“你得不时地玩得开心。”像他的朋友维珍的理查德·布兰森爵士一样，费尔南德斯先生已将自己变成了公司最有效的营销工具。年仅38岁的他戴着标志性的红色棒球帽，爱好打鼓和非常规的背景-他是果阿（Goan），马来-葡萄牙语（Malay-Portuguese）的一员，并且曾经为维珍（Virgin）制作音乐视频。

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