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Off with the pith helmets

机译：戴上髓盔

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No one asks to see Steve Bamett's pith helmet anymore, which he views as a sign that the natives are now comfortable with his presence. Indeed, they appear to accept Dr Barnett, a pioneering business anthropologist, as one of their own-something that now holds true for corporate anthropologists in general. It was certainly not the case in 1979, the year Dr Barnett left academia to set up as an anthropological marketing-consultant. It was still not true in the late 1980s, when Xerox asked one of its resident anthropologists, Jeanette Blomberg, to don a pith helmet for a corporate photo. But corporate anthropology is now mainstream, particularly among technology firms. Indeed, when he was informed that IBM Research had hired Ms Blomberg as its first anthropologist in December 2002, Paul Saffo of the Institute for the Future exclaimed, "Just now? How embarrassing." To be fair, Ms Blomberg signed on to do anthropological research into services, a new tack for an industry traditionally focused on products. But Dr Saffo's point is that anthropologists are now regarded as a necessity at such firms.
机译：没有人要求再见到史蒂夫·巴米特（Steve Bamett）的髓盔，他认为这是当地人现在对他的存在感到满意的标志。的确，他们似乎接受了商业人类学开创者Barnett博士的看法，认为这已经成为企业人类学家普遍适用的观念之一。事实并非如此，1979年是巴尼特（Barnett）博士离开学​​术界成立人类学营销顾问的那年。在1980年代后期，施乐要求其一位常驻的人类学家珍妮特·布隆伯格（Jeanette Blomberg）戴上髓帽来拍摄公司照片时，情况仍然并非如此。但是公司人类学现在是主流，特别是在技术公司中。确实，当他得知IBM Research于2002年12月聘请Blomberg女士为第一位人类学家时，未来研究所的Paul Saffo惊呼道：“现在？多么尴尬。”公平地说，布隆伯格女士签署了对服务进行人类学研究的方法，这对传统上专注于产品的行业来说是一个新的方法。但是萨佛博士的观点是，人类学家现在被认为是这类公司的必需品。

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