A costly luxury

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A costly luxury

机译：昂贵的奢侈品

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Call it the high price of ego. Francois Pi-nault, one of France's richest businessmen and main owner of Pinault-Prin-temps-Redoute (PPR), a big European retailing and distribution group, fought a vicious battle with his arch-rival, Bernard Arnault, boss of LVMH, a big luxury-goods group, for control of Gucci, an Italian luxury-goods house. Mr Pinault appeared to win when he took control of Gucci in a deal signed with LVMH on September loth 2001. But the deal has turned into a disaster, forcing PPR into a restructuring and asset sales so as to raise cash to pay for the part of Gucci still owned by others.

机译：称它为自我的高价。弗朗索瓦·皮诺（Francois Pi-nault）是法国最富有的商人之一，也是欧洲大型零售和分销集团Pinault-Prin-temps-Redoute（PPR）的主要所有者，与他的竞争对手，LVMH的老板Bernard Arnault进行了恶性的斗争，一家大型奢侈品集团，控制着意大利奢侈品公司Gucci。 Pinault先生在2001年9月洛斯（LVMH）与LVMH签署的一项交易中控制古驰（Gucci）时似乎赢得了胜利。但该交易已成为一场灾难，迫使PPR进行重组和资产出售，以筹集现金来支付一部分Gucci仍然归他人所有。

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《The economist》 |2003年第8310期|p.72|共1页
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中图分类经济;各科经济学;
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机译：奢侈品和大众媒体：品牌如何管理奢侈品不可及和社交媒体传播工具之间的悖论？
5. Luxury Fashion Brands: How Brand Personality, Mediated by Perceived Brand Luxury, and Moderated by Brand Experience, Contributes to Brand Equity [D] . Jia, Han. 2017

机译：奢侈时尚品牌：如何繁体人格，被感知品牌奢侈品的人格，并受品牌体验的主持，有助于品牌股权
6. Are Luxury Brand Labels and Green Labels Costly Signals of Social Status? An Extended Replication [O] . Joël Berger -1

机译：奢侈品牌标签和绿色标签是社会地位的昂贵信号吗？扩展复制
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机译：奢侈品牌标签和“绿色”标签是社会地位的代价吗？扩展复制。

A costly luxury

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