Living with the enemy

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Living with the enemy

机译：与敌人同住

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Being the boss of a big company besieged by indignant activists is not much fun―though it is increasingly a fact of life. Mention, say, Greenpeace, to a typical boss and he will often turn apoplectic. Still, a growing number of executives are concluding that it is better to get along with the lobbyists than to attack them. Just look at the rapid spread of activist-friendly corporate social responsibility policies or listen to Lord (John) Browne describe how green nowadays is his firm, BP―even if it still makes its money selling oil.

机译：成为一个被愤怒的激进分子围困的大公司的老板并没有什么乐趣，尽管这已经越来越成为现实。比如说绿色和平组织，是一位典型的老板，他经常会变得中风。尽管如此，越来越多的高管认为，与游说者相处比攻击他们更好。只需看看积极主义者友好型企业社会责任政策的迅速普及，或听听Lord（John）Browne描述他的公司BP如今的绿色程度，即使它仍然可以赚钱卖石油。

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《The economist》 |2003年第8336期|p.55-56|共2页
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正文语种 eng
中图分类经济;各科经济学;
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机译：与敌人一起生活：当你无法消灭他时，遏制一个网络攻击者。

Living with the enemy

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