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The chips are up

机译:筹码上升

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They are, to be sure, just a few straws in the wind. But a number of signals suggest that the worldwide semiconductor industry, which experienced the worst sales decline in its history last year, is recovering. This, in turn, may mean that demand for high-tech products that rely on fancy microchips is picking up too. Yet even if the wind may be blowing in the right direction, it is not doing so very hard; it would be unwise to count on a rapid revival of the technology industry's fortunes. One figure that has been seized on as evidence that the worst is over comes from the Semiconductor Industry Association (SIA), an American trade body. On January 2nd it said that world sales of chips had risen by 1.6% in November to $10.6 billion, the second consecutive monthly rise, after a sharp fall for the first nine months of 2001 (see chart). According to the trade association, the growth in chip sales is being driven by reviving demand for PCS, mobile phones, and consumer and automotive electronics.
机译:可以肯定的是,它们只是风中的几根稻草。但是,许多信号表明,去年销售额下降幅度最大的全球半导体行业正在复苏。反过来,这可能意味着对依赖高档微芯片的高科技产品的需求也在增加。但是,即使风向正确方向吹,也并非很难。指望技术行业的命运迅速复苏是不明智的。美国贸易机构半导体工业协会(SIA)曾被用作证据证明最坏的情况已经过去。 1月2日,该公司表示,11月全球芯片销售额增长了1.6%,达到106亿美元,这是继2001年前9个月急剧下降之后的连续第二个月增长。据行业协会称,对PCS,移动电话以及消费和汽车电子产品的需求回升推动了芯片销售的增长。

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