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Sotheby's and the cybermasses

机译:苏富比和网络按摩

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In mid-january, the venerable auctioneers at Sotheby's added "dot.com" to its name and seemed to give a signal to the art world that even its most exclusive members might have to shake off their clubby airs and join the egalitarian Internet bazaar. "This world has been too intimidating and rarefied," said Sotheby's president, Diana "DeDe" Brooks, who has been personally steering the firm's online venture. "We want our site to be a friendly place to the potentially millions of people who've never bought art before."
机译:一月中旬,苏富比古老的拍卖行在名称上加上了“ dot.com”,似乎向艺术界发出了一个信号,即即使是其最独家的成员也可能不得不摆脱俱乐部的束缚,加入平等的互联网集市。苏富比总裁戴安娜•布鲁克斯(Diana“ DeDe” Brooks)亲自领导了该公司的在线业务,他说:“这个世界太吓人了,太稀少了。” “我们希望我们的网站成为潜在的数百万人从未接触过艺术品的友善之地。”

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