Beyond the Blog: Content Marketing as a Core Business Strategy

MICHELLE L. CRAMER

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Beyond the Blog: Content Marketing as a Core Business Strategy

机译：博客之外：将内容营销作为核心业务策略

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Your company has a blog that publishes several posts a week? Excellent. You have hundreds of people signed up for RSS subscriptions and frequent comments? Superb. You've got this content marketing thing down? Well, not quite. "A lot of times the blog is sort of synonymous with content marketing," says Brendan Cournoyer, content marketing manager for Brainshark. "This rings true with companies that don't have an understanding of it. Even the blog itself is just a tool. The concept behind content marketing is really answering questions and communicating with potential and current customers."

机译：贵公司有一个博客，每周发布几篇文章？优秀的。您有数百人注册RSS订阅和常见评论吗？高超。您对这种内容营销感到失望吗？好吧，不完全是。 Brainshark内容营销经理Brendan Cournoyer说：“很多时候，博客都是内容营销的代名词。” “这对不了解它的公司来说确实如此。甚至博客本身也只是一个工具。内容营销背后的概念实际上是回答问题并与潜在客户和现有客户进行沟通。”

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《EContent》 |2013年第8期|1012-15|共5页
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MICHELLE L. CRAMER;
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Beyond the Blog: Content Marketing as a Core Business Strategy

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