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Training needs for women-owned SMEs in England

机译：英格兰女性拥有的中小企业的培训需求

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Purpose – The purpose of this research is to investigate the needs and preferences for training among growth-oriented women-owned SMEs in the East of England. Design/methodology/approach – Quantitative data were collected through 108 on-line questionnaires, and the means analysed using SPSS. Qualitative data collected in response to open-ended questions were inductively analysed and interpreted. Findings – Only one fourth of respondents received growth-oriented training in the previous two years, with an average duration of 3-5 days per year. Programmes most in demand concerned innovation and opportunity recognition, business evaluation and growth considerations, developing strategic customers and customers care, customer relationship management, as well as selling, networking and negotiation skills. High demand for these programmes corresponds to others results identifying contributory factors to higher enterprise performance and growth: product/service quality, new product/service development, appropriate marketing, effective use of websites, selling skills and informal networking. Research limitations/implications – The scope of the project is limited to service sectors and sole proprietorships. Geographic scope is limited to the East of England. These limits nonetheless provide a reasonable base and rationale for the scope of the study. Practical implications – With a better understanding of the capacity building requirements of women entrepreneurs in growth businesses, appropriately designed training programmes can be developed to help women achieve higher levels of entrepreneurial success. Originality/value – The study offers original primary research into the contributory growth factors for women-owned enterprises in a representative area of Britain, identifies key issues, maps survival and success factors, and assesses women entrepreneurs' training needs and preferences.
机译：目的–这项研究的目的是调查英格兰东部以增长为导向的女性所有的中小企业进行培训的需求和偏好。设计/方法/方法–通过108个在线问卷收集定量数据，并使用SPSS分析方法。归纳分析并解释了针对开放性问题而收集的定性数据。调查结果–在过去的两年中，只有四分之一的受访者接受了以增长为导向的培训，平均培训时间为每年3-5天。需求最大的计划涉及创新和机会识别，业务评估和增长考虑，发展战略客户和客户关怀，客户关系管理以及销售，网络和谈判技巧。对这些程序的高需求与其他结果相对应，这些结果确定了有助于提高企业绩效和增长的因素：产品/服务质量，新产品/服务开发，适当的营销，网站的有效使用，销售技巧和非正式网络。研究的局限性/意义–该项目的范围仅限于服务行业和独资企业。地理范围仅限于英格兰东部。尽管如此，这些限制为研究范围提供了合理的基础和理由。实际影响–在更好地了解增长型企业中女企业家的能力建设要求之后，可以制定适当设计的培训计划，以帮助妇女实现更高水平的创业成功。独创性/价值–该研究为英国代表性地区女性拥有的企业的贡献性增长因素提供了原始的初步研究，确定了关键问题，绘制了生存和成功因素，并评估了女企业家的培训需求和偏好。

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